Our Story: The Evolution of Conscious Luxury

Sustainability, uncompromising quality, and timeless style form the heartbeat of Tuwi. Born from an ambition to elevate sustainable living, the definitive seed for the brand was sown during a journey to Peru.

With the inception of Tuwi came a desire to create a collection that looks beautiful and feels even better. It is curated for the style-conscious individual who demands exceptional quality and cares deeply about a product’s journey. Tuwi partners exclusively with Fair Trade certified suppliers, ensuring equitable pricing that establishes a stable, sustainable economic foundation for the Peruvian communities we work with.

photo of man and heard of alpacas in grass land with mountains and blue sky in background

The Prestige of Baby Alpaca

“Baby alpaca” does not refer to newborn animals, but rather to the finest grading of the fleece. It is this superior, rare fibre that defines every Tuwi piece.

Comparable in softness to cashmere but possessing an extraordinary, silky luster, this textile was once reserved exclusively for Incan royalty. Its prominence on the global stage has risen rapidly, prized for its luxurious texture and impeccable sustainability credentials – so much so that the Obamas chose baby alpaca blankets as official “new baby” gifts for the British Royal Family.

From London to the Northern Beaches – About the Founder

Tuwi’s story began in London, shaped by Kasia’s background in luxury retail management. This experience cultivated her sharp eye for immaculate design and a deep belief that true quality is always worth striving for. Her love affair with the textile was sparked in Cusco, the ancient Inca capital nestled within the Andes, where she discovered that alpaca’s natural qualities – lightweight density, hypoallergenic properties, and a cloud-like softness – made it peerless for babies and children.

As a mother of two, Kasia launched her first collection of baby blankets after years of meticulous research. It was a deeply personal milestone that quickly evolved into a sophisticated range of throws and wraps for adults to appreciate as well. Thus, Tuwi – taking its name from the Quechua word for baby alpaca – was born.

A New Australian Chapter

In 2021, amidst a changing world, Kasia and her family relocated to Sydney, making Australia their permanent home. This move marked a beautiful evolution for the brand. Captivated by the expansive light, architectural elegance, and effortless sophistication of Australian interiors, Kasia saw a perfect alignment. Tuwi’s minimalist, neutral aesthetic and superb, tactile quality feel entirely at home here – bringing a layer of global refinement to the relaxed, open-air luxury of Australian living.

Tuwi’s provenance

Each Tuwi piece is a true investment, designed to endure for generations. Our relentless focus on quality, considered design, and a sophisticated, earth-drawn color palette sets the brand apart.

It is little wonder that Tuwi has achieved notable acclaim in the press, featured in Vogue, The Independent, and Luna, and has secured a coveted place in the styling repertoires of leading interior designers. Our collections reject the frantic pace of seasonal fashion; instead, we focus on timeless pieces designed to last and be treasured for a lifetime.

The drive to deliver luxurious, elegant products that are ethically sourced and sustainably made is what steers Tuwi forward into its bright, Australian future.

Kasia McConaghy, founder of Tuwi London